About Primavera

Primavera means Spring – a new season, blossoming and blooming into something exciting, fresh and new. The joy that Spring brings which inevitably carries over to our own businesses. Primavera helps you step into your new beginning or simply refresh the old. 

Team Primavera is committed and excited to see your business grow and bloom into its full potential. We love working with start-ups and small to medium-size businesses. Our Marketing and Communications Strategy provides your business with clarity and direction. Through committed coaching and support, we help you identify your point of difference, and target your audience with effective messaging, on the right platforms. Your business and clients will indeed flourish! 

“With the little means I had, Primavera was able to highlight my Macrame Business. I am very happy to be able to work with Team Primavera and benefit from their services. As a result, I am now selling my creations!”  Macrame Addiction.  

Managing Director

Primavera Consulting is led by Peta Rebecca Read, a warm and energetic communicator with 20 years’ wealth of experience in Media, Marketing Communications and Public Relations. 

Peta is the owner and founder of Primavera Consulting. Her expertise in media includes her years of experience as a Radio Reporter and Reviewer for SBS Radio, ABC Radio, Assistant Media Director for the Australian Government in Canberra, Media Adviser to various Ministers in NSW State Parliament and has also served as a Media Adviser in local government. In addition, she served as NSW Public Affairs Officer, and Communications & Change Management Manager for the Australian Government. 

Peta brings a proactive and engaging approach when collaborating with her team and clients on projects, ensuring they are completed to an excellent standard and in a timely manner. 

We look forward to working with you and helping your businesses bloom into its full potential! May God bless.